Words from a content scientist

In a nutshell, content is stories that brands tell to their customers over the course of time that convey a meaningful experience and inspire action. Content is not a campaign and it is not solely about the written word. It is the dynamic, ever-changing conversation brands can have with customers in all mediums and on devices. It adds value. It engages, educates or entertains. It gets people to feel something. It gets them to act.

– Josh Braaten, Content Scientist